Indie publisher and developer Finji has accused TikTok of using generative AI to alter the ads for its games on the platform without its knowledge or permission. Finji, which published indie darlings ...

Finji, publisher of beloved indie titles such as Night in the Woods and Tunic and the developer behind Overland and Usual June, says that TikTok has been using generative AI to modify its ads on the ...

A watershed moment could be close for advertisers who have long wanted to do more in the gaming channel, as more marketing opportunities arise in premium games. For one thing, the growth of ...

Greg Castro, the VP of global partnerships at Mobvista, offers a guide to creating effective - and fun - playable ads for your casual games. Casual games offer simple, accessible, and highly engaging ...

Aaron McKinley is a writer, blogger, and video game enthusiast with over six years of experience in web content and many more in playing games until the wee hours of the morning. A passion for writing ...

This is a guest post by Ad Quantum Design creative production director Ivan Razmakhov. Gamers today don’t just want to play - they crave experiences that truly resonate with them. In a world where ...

Microsoft appears to be preparing a new ad-supported tier for its cloud gaming service, and early signs of it are already showing up for some gamers. The move could open up Xbox Cloud Gaming to a much ...

Microsoft announced some significant changes for Xbox Game Pass today, headlined by a 50% price increase for Game Pass Ultimate, bringing it up to $30/month. But it may not be the last change for the ...