AppLovin (APP) is seen as the “dominant” player in the mobile advertising space, even as Unity (U) is undergoing a ...

If you’re a mobile platform with access to a vast amount of gaming data, well, then it’s pretty much a foregone conclusion that you’re gonna launch an AI-powered ad platform. AppLovin has Axon and now ...

Unity has unveiled new details about its plans for its AI-powered ads platform Vector, which the company hopes can help revive its fortunes and compete with rival AppLovin. In the the firm's Q2 ...

Unity Software (NYSE: U) gave investors a reason to take notice in mid-July 2025. The company’s stock jumped over 14% to a new 52-week high. Unity’s stock price jump was powered by a trading volume of ...

Mobile game developers have a new opportunity to maximise their revenue potential thanks to BIGO Ads’ new collaboration with Unity LevelPlay. The company states that this collaboration unlocks ...

Unity has a gameplan for programmatic. On Tuesday, the game engine, which has a growing advertising business, announced the appointment of Chris Feo as its new SVP of programmatic. Feo is joining ...

Unity Software is recommended as a speculative investment despite its past missteps, with new leadership aiming to revitalize the company and its offerings. The company's "Grow" segment, which focuses ...

BTIG raised its rating to Buy from Neutral with a $60 price target. The brokerage sees room for stronger performance in Unity’s Grow segment, which handles advertising and user acquisition tools for ...