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NEW YORK, Nov. 20, 2025 /PRNewswire/ -- The Interactive Advertising Bureau (IAB), the leading trade association for the digital advertising industry, today released its 2025 Creator Economy Ad Spend & ...

The creator economy ad market will hit $37B this year, growing at four times the rate of the overall media industry, according to a new report on the sector. The Interactive Advertising Bureau (IAB)’s ...

Coca-Cola hoped their this year’s AI-powered holiday ad would finally be the one that wins everyone over. Unfortunately, for them, the reaction feels a lot like last year’s blowback, showing that even ...

Creator commerce, automation and real-time data are transforming influencer marketing into a scalable performance channel.

This past summer, a riot broke out in New York City. The NYPD had to activate a "Level 4" response (its highest level of disaster response), and the incident caught national news attention. At the ...

NEW YORK—Ad spend in the creator economy has more than doubled since 2021 from $13.9B to $29.5B in 2024 and that amount is projected to reach $37 billion in 2025 — a 26% increase year-over-year and ...

In the modern world of the rapidly changing digital environment, video advertising is not a luxury, but the only way to attract attention, arousal, and transform cold audiences into buyers. Social ...

Ad Creator and its built-in photo editor can help advertisers that don’t have access to a design team save time. Microsoft Advertising has announced Ad Creator, a new feature that extracts images from ...

Coca-Cola hoped their this year’s AI-powered holiday ad would finally be the one that wins everyone over. Unfortunately, for them, the reaction feels a lot like last year’s blowback, showing that even ...