You’ve heard about Cardi B tried it. You saw the Zoe Kravitz beer ad. But what is ASMR, exactly? Autonomous sensory meridian response (ASMR) is a heady way of saying “brain tingles.” For lots of ...

A spate of YouTube videos that use crinkling, crunching and whispering sounds to trigger tingling sensations may seem odd but the videos and performers have become not only a social phenomenon, they ...

Heather Feather, “Candy Queen ASMR Role Play for Relaxation” (screenshot by the author for Hyperallergic via YouTube) Sometimes we all just want someone’s gentle, soothing voice whispering in our ear ...

Have you ever watched a video that sent a chill up your spine, made your head tingle, or helped put you to sleep? If so, have you ever wondered why? What caused you to have such a visceral reaction to ...

Immerse yourself in the calming world of ASMR with the soothing tickling sounds that gently trigger soft tingles throughout your body. These delicate, whispered sounds and light touches are designed ...

A YouTube community dedicated to gentle whispers and soft sounds is celebrating a milestone, after one of its most popular celebrities hit one million subscribers. A Russian-American woman named Maria ...

ASMR has become an internet craze with YouTube videos and influencers all getting in on the act. Viral clips have seen people whispering or making soft sounds with a variety of objects to provide a ...

Gentle presses and slow squeezes highlight the smooth, glossy texture of the slime. The soft sounds and calming movements ...

The perpetuating social media universe of people tapping surfaces, crinkling paper and whispering into microphones might seem bizarre to newbies. But many people experience what is called autonomous ...

Does listening to a whisper send a tingle through your scalp? Do you find watching the snip of scissors around your ears at the hair salon soothing? How about the sound of nails clicking softy, the ...

Michael MacIntyre, MD, is a board-certified general and forensic psychiatrist practicing general psychiatry at the Veterans Affairs Healthcare System in Los Angeles. ASMR is a sensation in which ...