PepsiCo brand SodaStream partnered with Jonathan Van Ness of Netflix's "Queer Eye" to create a video that parodies ASMR, according to details shared with Marketing Dive. ASMR, or autonomous sensory ...

While videos that seek to generate a relaxing “autonomous sensory meridian response” in viewers can be found all over YouTube, when television personality Jonathan Van Ness creates his own ASMR effort ...

The euphoric-but-relaxing responses to soothing visuals and quirky, textural sounds has spawned an online wellbeing phenomenon. But what is ASMR—and why do only some people feel it? Increasingly, ...

Autonomous sensory meridian response (ASMR) has become a new craze in the social media age, though the practice has been around for much longer. Many YouTube channels and apps are now dedicated to ...

Forbes contributors publish independent expert analyses and insights. Mark Travers writes about the world of psychology. Have you ever heard or saw something that left your body tingling? A gentle ...

Have you ever heard or seen something that left your body tingling? A gentle whisper, the crinkle of wrapping paper, the tapping of a finger, or the sound or sight of rushing water? If stimuli like ...