Maria is one of the more famous personalities within a booming online subculture called ASMR. Not everyone experiences Autonomous Sensory Meridian Response, or ASMR, but those who do describe is ...

In the latest installment of our “Obsessions” series, meet the YouTube stars who cater to the ASMR community and the scientists chasing the peculiar phenomenon’s source.

A growing number of food videos aim to trigger ASMR — Autonomous Sensory Meridian Response, or pleasing sensations in the brains of some viewers — by focusing on sounds like chopping and stirring.

What do ASMR videos do? ASMR videos consist of simulating sensory content such as whispering, crisp sounds, slow movements and personal attention.

In June, China banned and excised videos of sound effects while claiming to cleanse its internet of pornography. YouTube had already demonetized the genre in a sex panic; now PayPal is banning ...

ASMR videos and apps feature soft sounds and quiet whispers that help you relax. But they're also a path to serious revenue.

ASMR stands for Autonomous Sensory Meridian Response, and it specifically refers to a tingling, often-pleasurable sensation that people can receive from sounds or visuals that please the brain.

The science is nascent and a little squishy, but researchers are trying to better understand ASMR — a feeling triggered in the brains of some people by certain soft sounds and gentle gestures.

Wondering, "what is ASMR?" It's the latest trend in anxiety relief, with vloggers including ASMR Darling helping people fight anxiety with relaxing sounds.

Using crinkling, crunching and whispering sounds to trigger tingling sensations may seem odd but these ASMR videos and performers are becoming a lucrative way to make a living.