A growing number of food videos aim to trigger ASMR — Autonomous Sensory Meridian Response, or pleasing sensations in the brains of some viewers — by focusing on sounds like chopping and stirring.

A growing number of food videos aim to trigger ASMR — Autonomous Sensory Meridian Response, or pleasing sensations in the brains of some viewers — by focusing on sounds like chopping and stirring.

Food-focused ASMR content has caught the attention of companies like KFC, Pepsi and Tastemade, which have created their own brief ASMR-style videos. Gibi, a vlogger who goes by the name GibiASMR, has ...