Bacardi this week released a "Sound of Rum" video whose soundtrack consists only of a rhythmic assembly of drink-making sounds, according to details provided to Marketing Dive. Created by ...

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Bacardi, the drinks giant probably best known for its eponymous white rum brand, has been experimenting with voice marketing for several years and the experience of using platforms like Amazon Alexa ...

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Forbes contributors publish independent expert analyses and insights. Mark Travers writes about the world of psychology. Have you ever heard or saw something that left your body tingling? A gentle ...