ASMR can send give you shivers of pleasure in response to sound, while misphonia triggers negative reactions so intense it can ruin lives. Scientists are now realizing they have a lot in common.

Why millions are flocking to watch YouTube videos on ASMR Autonomous sensory meridian response—or ASMR, is a popular trend among YouTubers. Viewers from all over the world have become obsessed ...

Autonomous sensory meridian response (ASMR) is all the rage lately. Is it real? Is there something special about people who have it?

From spot popping videos to up close whispering, ASMR's popularity doesn't seem to be stopping yet.

ASMR is an acronym for autonomous sensory meridian response, which describes a physical tingling sensation triggered by certain sounds or visuals. Videos designed to elicit these responses have ...

The study suggests that ASMR has the potential to improve mood by reducing feelings of depression, particularly in individuals who are sensitive to ASMR. Heart rate reduction.