Kinder Joy’s fandom-led strategy signals a shift from simple toy surprises to culturally driven collectibles, positioning the brand to stay relevant with a new generation of kids.

A popular candy brand is helping children imagine their future in space with the help of aspiring astronaut. Kinder Joy, the sweet treat packaged with a bonus toy, has worked with "future Mars walker" ...

Ferrero and Nintendo have come together for a special holiday collaboration, as a new line of Kinder Joy eggs has launched with Super Mario items inside. This is a bit of a holiday treat as they will ...

Ferrero and Warner Bros. have come together for a new Kinder Joy collaboration, as several Harry Potter-inspired Quidditch Funko toys can now be found in specially-marked eggs. For a limited time, you ...