Virtual reality content as viewed on a 2D display. This is where 360 capture comes in: by capturing your complete surroundings, anyone with a VR headset can be completely immersed in the recorded ...

An increasing component of retailers' marketing plans are 360-degree virtual reality ads, which according to OmniVirt are measurably more effective than traditional two-dimensional ads.

Scientists have developed a quick and easy approach for capturing 360° VR photography without using expensive specialist cameras. The system uses a commercially available 360° camera on a ...

How to get started with 360-degree content for Virtual Reality Once a time and resource-heavy exercise, creating and embedding 360 degree imagery has become much cheaper and easier over the past ...

But VR isn't necessarily synonymous with "360 video" -- those "you are there" travelogues that you can access on Google Cardboard and YouTube -- which isn't the same as augmented reality (AR).

VR-360 video shows the rough southward journey, the tranquility of the icy destination, and the underwater environment with a curious leopard seal that swims past from various directions ...

That’s the idea behind a collaboration between the NHL and Otoy, which streamed a live hockey game in 360-degree high-definition virtual reality.

Netflix has shown an interest in creating virtual reality content, from releasing a dedicated VR app that creates a screen inside a virtual environment, to experimenting with a virtual video store ...

With all the new 360-degree cameras flooding the market — Samsung, 360Fly, Ricoh, Kodak, Nikon, and many more — it’s pretty obvious that “virtual reality” is the global Next Big Thing in consumer ...

Virtual reality has the potential to change the world, but you'll need to understand the radical new technology before you embrace it.

Well, with the new Virtual Reality App, Ford gives you the opportunity to have a 360-degree view of the intense competition from pit lane, in-car action and all around the energetic environment ...