With the fast-food industry struggling with flat sales, some chains took the classic textbook approach of cutting prices to lure more traffic. Irvine-based Taco Bell did the opposite, adding more ...

Taco Bell is giving us a hit of nostalgia by bringing back the classics, one generation at a time. To celebrate its 50-plus-year history, Taco Bell is rolling out a “Decades Menu” that revives five ...

For more than 50 years, Taco Bell has been serving Mexican-inspired food to hungry customers looking to fill up on nachos, burritos, tacos and more. However, that wasn't always the case. When Founder ...

Early 2000s nostalgia isn’t just hitting fashion trends and box office sequels. Taco Bell is tapping into fan favorites from two decades ago with its new Decades Y2K Menu. On September 9, Taco Bell ...