The lifestyle sportswear and denim brand is taking a 360-degree approach to spotlighting the rapper in True Religion's festive and signature styles, with some attitude.

In June’s “Accent,” Megan Thee Stallion rapped, “True Religion, I feel like a stallion, horseshoes on my a**.” Now, the Grammy Award-winning rapper and the denim label are bringing those lyrics to life with their Where Holiday Wishes Come True campaign,

The rapper is “hotter than hot right now” and makes the holiday campaign a “milestone moment” for the brand, according to CMO Kristen D’Arcy.