Starbucks scales back discounts as new CEO seeks turnaround
Starbucks has been pulling back recent promotions as it works to turn around the company under new leadership. Brian Niccol took over the helm in August.
Starbucks Cutting Back on Discounts
Starbucks intends to scale back on discounts, promotional offers and coupons, according to a report by The Wall Street Journal. The coffee chain is well-known for its promotions, especially for users of its mobile app,
Starbucks is cutting back on its discounts and promotional offers, reports say
( CNN )— Starbucks is reducing promotional offers that are usually available on its mobile app to encourage customers to pay full price for its beverages. The change is part of Starbucks' new CEO, Brian Niccol, strategy to reposition the company as a premium brand.
Starbucks moves to lessen discounts, promos: reports
If you are craving a holiday beverage or any item at Starbucks, you might have to pay full price in the future. Brian Niccol, a 1996 graduate from Miami University in Oxford and the new chairman and CEO of Starbucks,
Starbucks is scaling back discounts and promotions
Expect to see fewer promotions at Starbucks. The coffee chain is scaling back promotional offers through its mobile app to get customers to pay full price for its coffees and teas, the Wall Street Journal first reported Monday and confirmed by CNN.
Starbucks Scales Back Discounts Under New CEO
Brian Niccol, the company’s new chief executive, is aiming to improve cafe operations and focus more on selling premium coffee while promoting seasonal drinks.
Are deals going away at Starbucks?
In a move that is sure to upset customers, Starbucks is reportedly ending its recent wave of discounts under new CEO Brian Niccol.
Starbucks scales back discounts
The company’s new CEO is cutting back on promotional offers in hopes of repositioning Starbucks back to a premium brand while also reducing strain on employees.
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