Reliance Industries Set To Disrupt Beverage Market
Big move by Mukesh Ambani as Reliance Industries to revive Campa Cola, plans to disrupt...
The Mukesh Ambani-owned company is also planning to implement a pricing strategy and higher margins for retailers.
Campa Cola Returns: Reliance Industries Set To Disrupt Beverage Market
Reliance's pricing strategy has been key to its massive success, prompting companies like Tata to rethink their tactics.
Mukesh Ambani set to revive Campa Cola, Big Challenge for Coca Cola and Pepsi as Reliance Industries plans to offer at Rs
Reliance's pricing strategy has always played a pivotal in company’s grand success and forced brands like Tata to reconsider their game plan.
Mukesh Ambani's BIG Move To Challenge Coca-Cola And PepsiCo? Reliance's Campa Cola Is Back - All Details
Mukesh Ambani-led Reliance Industries is set to shake up India’s Rs 38,000-crore beverage industry with the relaunch of Campa Cola. Once a popular brand in the 70s and 80s, Campa Cola is making a comeback with competitive pricing and strategic collaborations with kirana stores and small retailers.
Campa Cola's comeback: How Reliance is shaking up India's drink market
India's $4.6 billion soft drink market has long been dominated by Coca-Cola and PepsiCo, but Reliance's entry is now causing a stir
Mukesh Ambani plans big strategic move, Reliance Industries set to revive Campa Cola, plans to offer at Rs
Reliance's pricing strategy has always played a pivotal in company’s grand success and forced brands like Tata to reconsider their game plan.
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Reliance acquired this brand from a Pure company in August 2022 for Rs 22 crore.