The generative AI feature will let users create personalized lighting scenes based on mood, occasion, and style.

If there's one certainty of 2025, it's that there will be a plethora of new AI products. One of the first out of the gate comes from Philips Hue, which has announced AI-powered smart lighting for creating just the right mood for every setting.

Philips Hue Sync app is expanding to LG TVs running webOS 24, starting in spring 2025. The Hue Sync app lets users sync up to 10 Hue smart lights with on-screen content to create an immersive entertainment experience. Samsung charges a subscription fee for use of the Hue Sync app and it is likely LG will do the same.

There are plenty of third-party apps that will create automated lighting scenes with Philips Hue products, but a report

We’re seeing more and more smart lighting brands turn to AI when it comes to helping users pick the perfect lighting scene, and now Phiilips Hue is jumping on the bandwagon. Set for release “in 2025,” the new AI assistant will serve up “personalized lighting scenes based on mood,