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Astronomer, Maximum Effort and Ryan Reynolds

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Ryan Reynolds’ Maximum Effort ad agency turned Astronomer’s viral moment into marketing gold
Ryan Reynolds’ Maximum Effort production company was involved with the latest Astronomer video featuring Gwyneth Paltrow. The ad is being hailed as a master class in crisis PR. It comes days after the former CEO and former head of HR were seen embracing at a Coldplay concert.

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Soap Central · 17h
What is Maximum Effort? Everything to know about Ryan Reynolds' ad agency behind Gwyneth Paltrow's Astronomer video
Maximum Effort and Gwyneth Paltrow Help Astronomer Address Coldplay Kiss Cam Scandal
Why Gwyneth Paltrow Might Just Be Underrated as an Entrepreneur
Paltrow always seems be in on the joke.

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One Reason Gwyneth Paltrow Said Yes to Viral Astronomer Ad Poking Fun at CEO's Coldplay Kiss Cam Drama (Exclusive)
Company involved in Coldplay KissCam drama hires Gwyneth Paltrow as spokesperson
Gwyneth Paltrow Helps Turn Astronomer’s Infamy on Its Head
“Astronomer has gotten a lot of questions over the last few days and they wanted me to answer the most common ones,” Ms. Paltrow says directly to camera in a video posted on Astronomer’s social chann...

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Gwyneth Paltrow Named “Temporary Spokesperson” for Astronomer Following Viral Coldplay Kiss Cam Moment
Chris Martin Serenades Lionel Messi, Wife During Latest Coldplay Kiss Cam After Astronomer Controversy
The Hollywood Reporter4mon
Ryan Reynolds Buys Back Maximum Effort Marketing Firm, Merges Studio
Maximum Effort had sold the marketing side of the business to MNTN in 2021, with Reynolds working as chief creative officer. The actor will continue to serve in that role with the ad firm.
Variety2y
Ryan Reynolds' Maximum Effort, FuboTV Production Deal - Variety
Maximum Effort, the production and advertising company co-founded by Ryan Reynolds and George Dewey, inked a multiyear, first-look deal for unscripted content with subscription-TV streamer FuboTV ...
TheWrap2y
Ryan Reynolds' Maximum Effort Signs First-Look Deal With FuboTV - The Wrap
Maximum Effort Productions’ three-year first-look development deal with Paramount Pictures, which was announced in May of 2021 for feature projects, is not impacted by the deal.
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