The Premier League champions signed a new deal with adidas earlier this year thought to be worth around £60m per year

Liverpool have unveiled their new home and away kits for the new season as they collaborate with adidas for the first time in 13 years. As is tradition, the home colours are red from top to toe, said to present “the club’s DNA in its purest form” with a dark strawberry red colourway and the classic Liver Bird crest.

Liverpool’s Chief Commercial Officer, Ben Latty said: “This is more than just the launch of a new kit – it marks the beginning of a 10-year relationship for LFC and adidas. Since announcing the partnership in March, there’s been a huge sense of anticipation and excitement. This first collection sets the tone for seasons to come.”