With TikTok's US future in limbo, Meta is sending creators exclusive content deals offering thousands of dollars in exchange for Instagram reels.

The battle for dominance in short-form video content is intensifying, with social media giants competing for creators and audiences alike. As TikTok faces an uncertain future in the U.S., its main rival,

Meta is courting TikTok influencers hard, hoping to turn Instagram Reels into the go-to place for short-form video in the United States. Digital Music News first reported on Meta’s cash incentives last week—now Business Insider has seen the contracts.

Business Insider reported on Monday that Meta is offering some creators with more than one million TikTok followers compensation of up to $50,000 per month for exclusive short-for

Meta is offering deals to creators to promote Instagram on other short-form video apps, including TikTok, Snapchat, and YouTube, CNBC has learned. With TikTok currently unavailable for download in the U.