Utah Hockey Club will not be moving forward with "Yeti" or "Yetis" as its team nickname following rejection by the U.S. Patent and Trademark Office. The team will hold a new in-arena fan vote to pick a permanent name from three finalists.

Smith Entertainment Group announced Wednesday that it will conduct another survey to determine the name and branding of its NHL team. Two of the proposed names came from previous surveys, while the third is new. Each name has a corresponding logo and jersey design, which are included in the survey.

The franchise will use a final round of fan voting to decide among the Utah Mammoth, Utah Hockey Club and Utah Wasatch. Team officials backed away from including Yeti as a finalist after being unable to work out a co-existence agreement with Yeti Coolers to use the name in branding and merchandising.