The startup, which is building an artificial intelligence search engine to compete with Google, has allocated $42.5 million to be distributed among publishers in the program, according to Perplexity Chief Executive Officer Aravind Srinivas.

Perplexity is launching a new content subscription called Comet Plus that gives subscribers access to premium articles and shares 80 percent of the revenue with publishers.

Comet Plus, a subscription service that gives Perplexity users access to premium content from a group of publishers and journalists, creates a revenue sharing program.