Brian Niccol took over the coffee retailer in September, sending shares soaring. Now he needs to revive the excitement.

Starbucks workers said in a recent survey few stores are adequately staffed, and less than half had equipment that reliably ...

For decades, Starbucks avoided entering the realm of discounts and promotions. Howard Schultz, the coffee chain’s founder who ...

The pressure is on for Starbucks’ new CEO to appease frustrated baristas and fix short-staffing issues across US locations.

Brian Niccol ordered his deputies to quietly reduce the plethora of discounts that were introduced to lure back ...

Starbucks has been pulling back recent promotions as it works to turn around the company under new leadership. Brian Niccol ...

Starbucks (SBUX) is looking to find itself – but in that search, it’s unlikely to do away with its most popular drinks, even ...

The decision to scale back on deals comes through Starbucks' newly-appointed CEO Brian Niccol. According to CNN, Niccol is ...

The coffee chain is pulling promotional offers through its mobile app to get customers to pay full price for its coffees and ...

The coffee shop giant is pulling back on the discounts it has been using to get customers in the door this year. Those ...

Coffee chain Starbucks will be making changes to its in-app promotions according to several reports. The Wall Street Journal ...

Starbucks says it will be eliminating some promotions and discounts. Will that make customers and investors happy?