Brian Niccol took over the coffee retailer in September, sending shares soaring. Now he needs to revive the excitement.

New CEO Brian Niccol’s strategy is to reestablish Starbucks as a premium brand, and recent changes show it’s moving in that ...

The pressure is on for Starbucks’ new CEO to appease frustrated baristas and fix short-staffing issues across US locations.

For decades, Starbucks avoided entering the realm of discounts and promotions. Howard Schultz, the coffee chain’s founder who ...

The decision to scale back on deals comes through Starbucks' newly-appointed CEO Brian Niccol. According to CNN, Niccol is ...

Brian Niccol ordered his deputies to quietly reduce the plethora of discounts that were introduced to lure back ...

Starbucks has been pulling back recent promotions as it works to turn around the company under new leadership. Brian Niccol ...

Starbucks (SBUX) is looking to find itself – but in that search, it’s unlikely to do away with its most popular drinks, even ...

Starbucks faces significant labor risks due to increasing unionization, which could negatively impact margins and overall ...

The coffee shop giant is pulling back on the discounts it has been using to get customers in the door this year. Those ...

CEO Brian Niccol said in a town hall that he wanted to re-emphasize the company’s positioning as a premium brand ...

Coffee chain Starbucks will be making changes to its in-app promotions according to several reports. The Wall Street Journal ...