Apple has yet to deliver on some of the key technology advances that could modernize developers' apps for the AI era.

Worldwide Developers Conference keynote was sparse on the kind of groundbreaking announcements it’s usually known for. With no major hardware reveals until September and no pressure to wade into undercooked tech categories like AI or augmented reality,

Apple developers conference delivered goodies for all devices, with fresh looks, updated operating systems and a whole basket of new capabilities.

At WWDC 2025, Apple unveiled the new “Liquid Glass” design across all platforms, a unified Games App, and upgrades to Apple Music with lyrics, translations, and pronunciations. Apple Intelligence enhances Genmoji creation,

With Google and Microsoft’s developer conferences out of the way, now it’s time for Apple’s WWDC. The Cupertino company is gearing up to unveil new versions (and new numbers) for all its operating systems, as well as taking a second step at convincing everyone it’s a major player in the AI industry.

Apple has once again built in some features into its operating systems that were previously available through third-party apps.

Apple's WWDC 2025 kicks off at 1 p.m. ET with a keynote featuring Tim Cook, who is expected to detail the new iOS update and other new products.

The company's dedicated 'Games' app can let you compete with friends through 'challenges.' But don't expect a huge gaming push.