With AI Overviews, AI Mode and Gemini becomes Google's future - where does that leave SEO - is SEO dying all over again?

I/O presentation, the company revealed AI assistants of all kinds, smart glasses and headsets, and state-of-the-art AI filmmaking tools.

Google Search is getting an AI-powered makeover, and the tech giant is launching a new tool for Hollywood.

Google claims AI search delivers "more qualified clicks" despite traffic losses. Are these changes helping publishers, or boosting its ads business?

AI Mode can also make use of your "personal context," using your past searches or activity in other Google apps to inform results, if you opt in. Google suggests this could save time by understanding where you've booked to stay during vacation, and suggest events and dining options near to your hotel or airport.

Media reporting shows that Google began testing this feature in March, after AI Overviews has been active on the site for over a year. AI Overviews was said to have 1.5 billion users a year ago, so it’s likely that AI Mode will have quite a few people taking the model’s responses, rather than clicking through hyperlinks.

Just don’t confuse Deep Think with DeepMind or Astra with Aura.

The arrival of ads in AI Overviews marks a big shift for Google search, though it's still unclear how the new ad format will perform.