We’ve been thrilled so many people have a newfound interest in data workflow automation,” says Gwyneth Paltrow, as Astronomer turns scandal into smart marketing.

Over the weekend, Astronomer went viral (again), but this time, for a very different reason. In one of the most unexpected pivots in crisis communications this year, the brand tapped actress Gwyneth Paltrow as its temporary spokesperson,

Astronomer turned a viral Kiss Cam mishap into a PR win by hiring Gwyneth Paltrow, transforming backlash into buzz with a bold branding move.

After the Coldplay concert scandal, Astronomer’s move to hire Gwyneth Paltrow as a “temporary spokesperson” is set to become B-school case study material: Is the move clever or wise? Can humour, irony,

We normally watch anything Gwyneth Paltrow and her Goop brand do from behind the sofa. But this actually works.

After the company’s CEO and HR chief were caught on camera at a Coldplay concert, Astronomer hired frontman Chris Martin’s ex-wife for a new marketing video.

All eyes have been on the tech company this week, after footage from a concert appeared to show its then-CEO embracing the head of human resources.

Coldplay really did cause a storm as they accidentally exposed a cheating couple on Wednesday night, July 16, 2025. While the evergreen band always lit up the stage with their cult classic songs and massive fan following,

I’m sure you’ve seen the video by now of Andy Byron, the CEO of tech company Astronomer, getting caught (allegedly) cheating on his wife with the company’s HR director Kristin Cabot.

In a night where music, technology, and sustainability crossed paths, Astronomer CEO Andy Byron became the unexpected center of attention.